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Mind map

Android

swtaylor English

Map content

Android

Android Benefits
- Customization
  - Interface
  - Overall Experience
  - Get apps from anywhere
- Large Screen
iOS Benefits
- Simplicity
  - Consistent interface
  - User Friendly
- Popular
- Apps
- OS Updates
Purchase Decision Factors
- Price
- Previous phone experience
- Size of Screen
- Simplicity
- Brand Image
Perception of Android
- A Smartphone
  - Galaxy
    - SI
    - SII
    - SIII
    - SIIII
  - Droid
- Operating System
  - For Males
  - For Tech-Savy
- Runs on many Smartphones
  - Multiple Price Points
Users
- Males
  - 20-28 y/o
  - Tech-Savy
    - Engineers
- Disposable Income

Information

Description: Mind Map on Android, created by swtaylor on 06/06/2014.
Created by: swtaylor
Views: 17
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