SEO is the process followed to get unpaid organic results on the brand’s website. It increases the quality and quantity of traffic on the website so that you get only relevant audience on your website. Optimizing a website can include changing content, logo, video, images, back-end coding and any other aspect of a website that may help Google to consider your website relevant to what an audience is searching for and display the result accordingly. What people are searching for should be relevant to what your site is about. That’s how people see your website’s link and click on the same! The SEO Agency in Brisbane is one such organizations having an expert team of SEO analysts, coders, content developers and content strategists who are dedicated towards your business website and help in growing your business manifold. Even if you are searching for a Digital Marketing Agency, Brisbane, you would be happy with their services. In case of paid ads bidding is performed on certain keywords which might lead to a certain investment from your side which is not the case in search engine optimization. Here I will tell you some factors you should consider while choosing your SEO company or the most important things that an SEO team should include in your website to help you rank higher. Google ranks websites based on the following factors: 1. Relevance of your website URL- the URL should be related to what your site is about. It should include keywords. 2. Meta-tags- Meta tags are short description of your website that shows below your website title in Google search results. It should contain some keywords based on what people are searching on Google. 3. Content- The content is one of the biggest assets of your website as it is the one that can get you ranked higher if you have a well written creative and engaging content. It should adhere to some rules of keywords like the keyword density should be 2-5%. There should be no plagiarism or copyright violation otherwise Google penalizes you by ranking your website low. 4. Images/Videos- The images and videos should be appropriate and relate to your website. An animated video is an effective way of explaining some tough concept of your business in an easy manner. The image should be impactful and attractive. People are more influenced by attractive images and engaging videos than content although including a reading time at the top of content makes people actually read your content. 5. Back links- Back links are required to bring your site under the eye of more people. You have to build a rapport with an influencer company and request them to link back to your website. This helps people visiting an already popular site to land on your website. Back links are essential for your business growth. A good SEO company will make an effort in including as many back links as possible in order to popularize your website. SEO Consultant in Brisbane is one of the best SEO companies in Australia that do a lot of hard work in getting back links from popular websites. 6. CTC button and Review section- A CTC button asks the user to take some action so that he enters the horizon of your business. CTC button can be something like ‘Call Now’ for a service or ‘Add to Cart’ for a service. It helps you gain loyal customers and then you can track on analytics tool how many people clicked on the CTC button. Then you can proceed for email- marketing or newsletter sign up. All the above factors are essential when designing a website for your business. The SEO Expert Brisbane is in business since more than a decade and has experience in many different business site development and designing. It acts as the best SEO Agency in Brisbane and even entire Queensland if you want a trustworthy company to deliver your fully functional website delivered on time. Not only has the general business, in fact the IT companies in Brisbane received some good work from these experts. The specifications of developing website for an IT company is more complex and needs technical expertise which cannot afford to go wrong! They have done some amazing work in that field too. Thus, it is trusted by many IT companies in Brisbane.