Notes
Chapter One
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Page 1
Marketing is the process of:
Creating, distributing, promoting, and pricing goods, services, and ideas
To facilitate satisfying exchange relationships with customers
To develop and maintain favorable relationships with stakeholders in a dynamic environment
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- 300 PRINCIPLES OF MARKETING - MKT 301 - 03 Note on Chapter One, created by Chris Lewis on 08/01/2016.
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- Chris Lewis
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