concept transitions GDL - transition - SDL

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GDL concepts

Goods

Products

Feature/attribute

value-added

Profit maximisation

Price

Equilibrium systems

supply chain

Promotion

To market

Product orientation

Transitional concepts

Sevices

Offerings

Benefit

Co-production

Financial engineering

Value delivery

Dynamic systems

Value-chain

Integrated marketing comms

Market to

market orientation

SDL concepts

Service

Experiences

Solution

Co-creation of value

Financial feedback/learning

value proposition

Complex adaptive systems

Value creation network

Dialogue

Market With

Service orientation

Foundational Premises (FP's)

FP1 - The application on specialised skills and knowledge is the fundamental unit of exchange

FP2 - Indirect exchange masks the fundamental unit of exchange

FP3 - Goods are distribution mechanisms for service provision

FP4 - Knowledge is the fundamental source of competitive advantage

FP5 - All economies are services economies

FP6 - The customer is always a coproducer

FP7 - The enterprise can only make value propositions

FP8 - A service centred view is customer oriented and relational

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