concept transitions GDL - transition - SDL

GDL conceptsGoodsProductsFeature/attributevalue-addedProfit maximisationPriceEquilibrium systemssupply chainPromotionTo marketProduct orientation

Transitional conceptsSevicesOfferingsBenefitCo-productionFinancial engineeringValue deliveryDynamic systemsValue-chainIntegrated marketing commsMarket tomarket orientation

SDL conceptsServiceExperiencesSolutionCo-creation of valueFinancial feedback/learningvalue propositionComplex adaptive systemsValue creation networkDialogueMarket WithService orientation

Foundational Premises (FP's)FP1 - The application on specialised skills and knowledge is the fundamental unit of exchangeFP2 - Indirect exchange masks the fundamental unit of exchangeFP3 - Goods are distribution mechanisms for service provisionFP4 - Knowledge is the fundamental source of competitive advantageFP5 - All economies are services economiesFP6 - The customer is always a coproducerFP7 - The enterprise can only make value propositionsFP8 - A service centred view is  customer oriented and relational

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