Notes
Chapter 6 Notes (Week 4)
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LOs:
Understand and explain...
The role of advertising agencies and the relationship between agency and client
The features of effective advertising
The alternative styles of creative advertising
The concept of means-end chains and their role in formulating advertising strategy
Corporate image and issue advertising, including the role of endorsers, humour, and appeals to fear and guilt
How advertising is implemented
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- Description
- Planning and Implementation
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- T L · Aug 2016
- Updated
- Aug 23, 2016
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