Notes
Class Notes 4
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Conclusive Testing of Hypothesis
Definitive; Conclusive;
Method:
Survey
Panel
Observation
Types
Descriptive
Causal
Descriptive:
Single Cross-sectional - one sample, one time
Multi-cross-sectional - Many samples, One time
Examples:
Usage & Attitude studies
Customer satisfaction studies
Product placement studies
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- research and marketing decisions Note on Class Notes 4, created by Mukundhan Srinivasan on 16/01/2017.
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- Mukundhan Srinivasan
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