Cookies and Transactional Data

Page 1

Cookies are small text files that are saved to your computer from sites you visit. they contain site names and unique user ID. They are domain specific. they can be read by other sites for targeted advertising.

Session:

Remember information from your visit, but once you close the browser, they disappear. Stored in temporary memory. they erase information when you close the browser. they do not collect information. "Transient cookie"

Persistant:

These stay on your computer for when you revisit a website. the are permanent but can be deleted. they retain information when you close your browser. they are required by law to be deleted after 6 months, as they can store information such as passwords and usernames as well ass billing addresses and information.

Third-Party:

a small amount of text stored in the user's computer that is created by a website with a domain name other than the one the user is visiting. by default, third party cookies are usually allowed, but they may be blocked because they can track browsing history.

They gather data on people's preferences

ASOS eBay and Google all use cookies, as do most other sites

they allow a website to recognise a user's device and are widely used in order to make websites work more efficiently, let you navigate between pages, remember your preferances, and generally

Transactional Data:

Every time you buy or sell something.

used to understand buying habits and see trends in sales.

used for personalised advertising.

advantages of cookies:

ensure privacy is safeguarded in any secure area

find out relevant pages

remember inportant details

remember marketing, product and other preferances

evaluate advertising and promotions for effectiveness

Disadvantages of cookies:

no secure

can be decrypter and altered

take up space on device

browsers make it hard to find the disable setting to make more money

They have a small file sizeThe user can disable them

They wont work if the user has a high security level

THE COOKIE LAW

a piece of privacy legislation that requires websites to get consent from visitors to store or retrieve any information on a computer.

this law is present in the EU

it is also known as the Directive on Privacy and Electronic Communications, implimented in 2003