Cookies and transactional data

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Cookies - are small text files that are stored on your device. it is design to make sites more convenient for your personal use.

stores your log in details

time of visit

location

browsing history

purchase history

method of payment

EU Cookie law says websites must tell customers what info is bring collected + how it will be used.

Session cookies (Also knows as transient cookie) - just for that browsing session, not downloaded. deletes information when you close your browser

Persistent cookies - Download from the site you are on

third party cookies - downloaded from the site you are on BUT the info is passed to another site. eg. an advertiser

what are cookies used for?

- To create personalized adverts + good for customers

- Personalized emails

- To identify buying trends + good for businesses

Transactional data - transectional happens every time you buy or sell something (it is the data that is stored about the things you bought)

WHY ARE THEY USEFUL

- customer can use to track delivery, see order history

- they find out which pages are most relevant to you

they remember the details you enter

- they ensure your privacy is safeguarded in any secure area

- they remember your marketing, product and other preferences

- they evaluate how effective advertising and promotion have been and can tailor them to you

Disadvantages COOKIES

-cookies are not secure so can be tampered with and decrypted

Cookies track every website you visit .......