Flashcards
Business Marketing
Flashcards do conjunto (12)
- 1Augmented ProductThe product has 'extras' that make it more desirable
- 2CORE PRODUCTIt is the basic product
- 3MARKETING MIXis the way in which a firm puts into practice is marketing strategy
- 4EXTENSION STRATEGYA plan to revive sales by adapting a product or lunching in new market
- 5PRODUCT LIFE CYCLEThe different stages through which a product passes and the levels of sales experienced at each stage
- 6UNIQUE SELLING POINT (USP)Is the key aspect of the product that makes it different or special. It set the product a part from it competitors
- 7What is 4 P'sPrice,PLace,Product,Promotion
- 8PRODUCTWhat shall we sell?
- 9PRICEwhat shall we charge?
- 10PLACEWhere shall we sell it?
- 11PROMOTIONHow will our customers know about it?
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