12893296
Descrição
Mapa Mental por Luis Amador, atualizado more than 1 year ago
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Criado por Luis Amador
mais de 8 anos atrás
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|
Some Media Theories for Question 1a
- Generic ones
- Roland Barthes -
Semiotics:
Denotation/Connotation.
- Levi-Strauss -
Binary
Opposites.
Useful for
genre.
- Stuart Hall -Reception Theory: Audience
Readings: Preferred reading (follows fixed
stereotypes), Negotiated Reading
(audiences accept some of the messages
from the texts), Rejected Reading
(audiences don't agree with the
messages from the texts).
- Blumler and Katz - Uses and Gratifications
Theory: audiences want to: be informed
or educated OR identify with characters
of the situation in the media environment
OR simple entertainment OR enhance
social interaction OR escape from the
stresses of daily life.
- Roland Barthes -
Semiotics:
Denotation/Connotation.
- Laura Mulvey - The
Male Gaze: Women are
objectified/sexualised
for the viewing
pleasure of men.
Useful for
representation.
- "The making of the
new and the re
arranging of the old"
(Bentley 1997). Useful for media
conventions, post
production, digital
technology
- "A process needed for problem
solving...not a special gift enjoyed
by a few but a common ability
possessed by most people" (Jones
1993). Useful for post production
research and planning
- "There is no absolute judgement
[on creativity] All judgements are
comparisons of one thing with
another." (Donald Larning).
Useful for media conventions
- Todorov - Equilibrium,
disruption and new
equilibrium. Useful for
Narrative.
- Propp - Character Theory: In all
media texts there are certain types
of characters. The Hero, The Villain,
The Princess/Proze, The donor, The
Helper, The False Hero, The Blocker,
The Dispatcher.
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