Qual & Quan

Anotações:

• descriptive not numerical gives rich insiht into the thoughts and feelings and reasons behind behavouir

1. strengths
   1. indepth
   2. holistic
2. weaknesses
   1. subjective
   2. hard to conclude
   3. bias

Anotações:

• numerical data that can be analysed statistically to compare groups of participants

1. strengths
   1. easy to compare
   2. usually reliable

      Anotações:

      • as collected in controlled conditions
   3. objective
2. weaknesses
   1. no insight
   2. reductionist