2471150
Descrição
Mapa Mental por Diego Rojas, atualizado more than 1 year ago
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Criado por Diego Rojas
aproximadamente 9 anos atrás
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STP
- SEGMENTATION
- TARGETING
- POSITIONING
- Develop detailed product positioning for selected segments
- Develop a marketing mix for each selected segment
- Product
- Price
- Place
- Promotion
- Product
- Develop detailed product positioning for selected segments
- Evaluate potential and commecial attractiveness of each segments
- Criteria Size
- Difference
- Money
- Accessible
- Focus on different benefits
- Criteria Size
- Select on or more segments
- POSITIONING
- Identify bases for segmentation
- Determine Important characteristics of each market segment
- TARGETING
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