Mapa mental
CONSUMER BEHAVIOUR
Conteúdo do mapa
CONSUMER BEHAVIOUR
The Environment
- Marketing Stimuli
- Product Price Place Promotion
- Other
- Economic Technological Social Cultural
- Buyer's Black Box
- Buyer's Characteristics
- Cultural
- Social - groups, family, roles and stats
- Personal - age, life-cycle, occupation, economic situation
- Psychological - motivation, perception, learning, beliefs and attitudes
- Personal - age, life-cycle, occupation, economic situation
- Social - groups, family, roles and stats
- Cultural
- Buyer's Decision process
- Complex buying behaviour
- Dissonance-reducing buying behaviour
- Habitual buying behaviour
- Variety-seeking behaviour
- Habitual buying behaviour
- Dissonance-reducing buying behaviour
- Complex buying behaviour
- Buyer Responses
- Buying attitudes and preferences
- Purchase behaviour: what the buyer buys, when, where and how much
- Brand and company r/sip behaviour
- Purchase behaviour: what the buyer buys, when, where and how much
- Buying attitudes and preferences
- Buyer's Characteristics
- Marketing Stimuli
Buyer decision process
- Problem recognition
- Information Serch
- Evaluation of alternatives
- Purchase Decision: two factors can become inbetween the purchase intention and decision - attitudes of others, and unexpected situational factors
- Post-purchase behaviour Cognitive dissonance
- Purchase Decision: two factors can become inbetween the purchase intention and decision - attitudes of others, and unexpected situational factors
- Evaluation of alternatives
- Information Serch
- Problem recognition
Informações
- Descrição
- Mapa Mental sobre CONSUMER BEHAVIOUR, criado por Naomi Land em 06-06-2015.
- Criado por
- Naomi Land
- Visualizações
- 1
- Avaliação