international marketing

international marketing

1. marketing

   • management process responsible for identifying,anticipating and satisfying requirements properly

2. process of intenacional marketing

   • five basics steps
     • analize the international market to identify needs that marketer may satisfy
     • identify the potential buyers,demand measurement and forecasting, market segmentation market targeting, market positioning
     • all the parts than are involve, may coordinate numerous activities ands efforts
     • develop the international markenting mix, product, place, price, promotion
     • manage effort properly doing poper analysis, planning, implementation and control of the marketing programs

3. phases of international markeing

   • no direct foreign marketing
     • no active cultivation of costumers outside national boundaries
     • products arrive to national salers outside national boundaires
   • infrequient foreign marketing
     • foreign activity is withdrawn
     • little or no change in company product lines
   • intenational marketing
     • company involve in intenational marketing, seek foreign markets
   • global marketing
     • include all markets as their market
     • unique set of markets characteristics
     • global markets = multinational company
   • changes in international orientation
     • depens on foreign markets
     • headquarters in foreign markets

4. MNC´S

   • presure for local responsives
     • respond organization enviroment
   • adapt to enviromental demands

5. entering international markets

   • penetrating and developing an international market
     • the objetives of market entry will have implications in strategy and organization
     • low-intesity mode is the most commonly favored in market