Strategic Planning for competitive Advantage

Strategic Planning for competitive Advantage

1. Process of creating and maintaining a fit between the organization's objetives and resources and the evolving market opportunities

2. Strategic Business Units, when big companies manage a number of very different businesses

3. Strategic Alternatives

   • Ansoff Matrix
     • Market Penetration
     • Market Development
     • Product Development
     • Diverstification
   • • Stars and Cash cows
     • Problem Children and Dogs
   • • Invest / Grow
     • Harvest / Divest

4. Marketing Planning: Involves desgining activites relating to marketing obejtives

   • Product
   • Distribution
   • Promotion
   • Price

5. A firm's mission statement defines its business mission profoundly , is based on a a careful analysis of benefits

   • A marketing ovjetive is a statement of wha is to be accomplished through marketing activities

6. Markets should understand the evroment by doing a SWOT anayilis

   • SWOT : Strengths, Weaknesses, Opportunites and Threats

7. Competitive Advantage

   • Cost Competitive Advantage
   • Product / Service Competitive Advantage
   • Niche Competitive Advantage
   • Build Sustainable Competitive Advantage

8. Follow up the Marketing Plan

   • Implementation
   • Evaluation and Control
   • Postaudit Tasks

Imagens e arquivos do mapa