THE INFORMATION MARKETPLACE

THE INFORMATION MARKETPLACE

1. Marketplace issues play a significant role in determining access to information

   • Information as a product
     • A range of unique features that affect the relationship between customers and information providers and the nature of marketplace
       • The distinguishing characteristics
         • Distinct of any other product
         • Information is not only a product, but something that can be used to promote products and to influence individuals
         • Information products take a variety of different forms
   • Customers
     • This is other part in the marketing exchange, every person is a potential customer for some time of information, product or service
       • Some terms for the customers
         • Customers categories
   • Information industry
     • Some of the key stakeholders in the traditional publishing process and describes their roles in terms that are applicable in both a print-based and an electronic environment
       • COMPETITORS, PARTNERS AND CONSORTIA Thought the process of differentiation each organization seeks to fill a unique niche or role in the marketplace
         • There are a number of issues that characterize the information marketplace
           • Security data protection and privacy. Standards. Archiving and bibliographic control
           • The network enterprise Knowledge-based economies. Intelectual property and copyrights issues
           • Dynamic technology Consumer engagement Globalization
   • Marketing environment
     • Actors close to the organization that affect the ability to serve the customers
     • Wider societal forces that affect the microenvironment.
       • The factors in the microenvironment are often experienced by all organization in a specific sector, but the impacts may be different
         • Legal factors
         • Technological factors
         • Environment factors
         • Social factors
         • Economic forces
         • Political factors

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