Attitudes

Attitudes

1. Functional Theory of Attitudes

   • Utilitarian - Related rewards and punishments
   • Value-Expressive - Values of self concept
   • Ego-Defensive - Protecting ourselves from threats
   • Knowledge - Need for order, structure or meaning

2. ABC Model

   • Affect: How a consumer Feels
     • Behaviour: Our intentions
       • Cognition: Our beliefs
   • High involvement: CAB, Low involvement: CBA, Experiential: ABC

3. Forming Attitudes

   • Classical Conditioning or Repetition
   • Instrumental Conditioning or Modeling
   • Levels of Commitment
     • Internalization
       • Identification
         • Compliance

4. ·

   • j
   • Attitudes

Imagens e arquivos do mapa