Research

Research

1. - Careful study done, to find and report new knowledge about something

2. - The systematic, objective identification, Collection, analysis, dissemination and use of information

3. PURPOSE/SIGNIFICANCE

   • improving decision making
   • Perform academic research process
   • Understand and evaluate research reports and articles
   • Offer insights into the area of interest (Needs& expectations level of satisfaction)
   • Used as a management tool in
     • policy making
       • Policies- statement of principles, intentions and commitments of an organization (PIC)
         • Eg: Policy of tourism board is to extend visitor peak season
     • Planning
       • Plans- Detailed strategies designed to implement policies in particular ways over a specific period of time
         • Tourism board plans to increase the number of visits by promoting new attractions and festivals with a 3 year plan
     • Management
       • Process of implementing policies and plans
         • Tourism board chooses festival themes and implements

4. Purpose/example of conducting a research for club/hotel *

   • General level
     • Find out more about competitors activities
     • Discover sales trend
     • Measure effectiveness of promotional strategy
   • Customer level
     • Classify customers into groups/types
     • Identify customers needs and meet those needs
     • Learn about customers attitudes and needs
     • Develop products and services that meet identified needs

5. Steps In research process ****

   • 1. Problem definition 2. Development of research objectives 3. Plan research design 4. Data collection 5. Data preparation and analysis 6. Report preparation and presentation