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Structured Interviews
- A structured interview is a face to face survey; using set questions.
- They collect quantitative data so are favoured by positivists
- Advantages
- Can collet more complex and detailed data than postal questionnaires
- Reach a wider range of respondents (overcome literacy problem)
- Have improved response rate (70-80%)
- Quick to do (as not dependent on postal return)
- Greater flexibility in asking (and answering) of questions
- Individual attention can be given to help respondents (explain/repear questions)
- Can be used with all sections of the population (more representative)
- Interviewer presence can make answering questions more interesting for respondent
- Fewer 'dont know' responses when face to face
- Can collet more complex and detailed data than postal questionnaires
- Disadvantages
- Very costly
- Time consuming
- Need to train interviewees
- Interview situation is always artificial
- Wages for interviewees
- Interviewees can sometimes forget/misinterpret a response
- Face to face interaction may influence respondents
- The emotional state of the interviewee could affect their response
- What people say and do are not always the same (validity issue)
- Only gain a 'snapshot' of population at a certain time
- Very costly
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