Interviews

Interviews

1. Unstructured

   • Practical
     • Advantages
       • Accessible
       • You can choose the subject matter
     • Disadvantages
       • Time and cost consuming
   • Ethical
     • Advantages
       • Anonymity
     • Disadvantages
       • Deception
       • Taking advantage of vulnerable groups
   • Theoretical
     • Advantages
       • High in validity
     • Disadvantages
       • Low reliability
     • Qualitative
     • Interpretivist

2. Structured

   • Practical
     • Advantages
       • Results can be easily quantified
       • Can access alot of people
     • Disadvantages
       • Low response rate
       • Time and cost consuming
   • Ethical
     • Advantages
       • Anonymity-protects identity
       • Informed consent
     • Disadvantages
       • Can be deceptive
       • Can take advantage of vulnerable groups
   • Theoretical
     • Advantages
       • High reliability
     • Disadvantages
       • Low validity
     • Quantitative
     • Positivist