INTEGRATED MARKETING COMUNICATION

INTEGRATED MARKETING COMUNICATION

1. Strategy

   • Promotion
     • Provide Information
       • Informing
       • Persuading
       • Influency
     • Increase demand
     • Differentiate
     • Increase value
     • Stabilize sales
   • Wants & needs
     • product

2. UNDERSTANDING & REACHING

   • AIDA CONCEPT
     • 2. Interest
     • 1. Attention
     • 3. Desire
     • 4. Action
   • Internet
     • It's a great source to gather info about the client

3. PROMOTIONAL MIX

   • Non-personal selling
     • Web-sites
     • Unconventionate
     • innovating
     • Low-Cost
   • Personal selling
     • Face to face
     • Trying
       • touching
       • smelling
     • Oldest form

4. SPONSORSHIP

   • Paying an event
     • Association

5. DIRECT MARKETING

   • MAIL
   • CATALOGUES
   • TELEMARKETING
   • BROADCAST