Mapa mental
consumer behaviour
Conteúdo do mapa
consumer behaviour
black box model
- environmental factors
- marketing stimuli
- marketing mix
- environmental stimuli
- PEST
- marketing stimuli
- buyer characteristics
- decision making process
- need recognition information search evaluate alternatives purchace post purchace evaluation
- attitudes motivation perception personality lifestyle
- social / cultural factors
- reference groups
- primary secondary aspirational dissasociative formal informal automatic virtual
- effects
- socialisation self-concept conformity social comparison
- effects
- primary secondary aspirational dissasociative formal informal automatic virtual
- MASLOW'S NEEDS
- physiological, saftey, social, esteem, self-actualization
- reference groups
- buyer response
- product choice brand choice dealer choice purchace time purchace amaount
- social / cultural factors
- decision making process
- environmental factors
consumer expectancy theory porter & lawler ( 4 stages)
- stage 2 evaluation product choice external factors
- decision making process link
- marketing mix link
- decision making process link
- stage 1 consumption & social value
- maslow link
- stage 3 perceived equitable/intrinsic/extrinsic rewards
- fight for comprehended fair reward
- freud model link
- ego super-ego id
- freud model link
- fight for comprehended fair reward
- stage 4 satisfaction
- stage 2 evaluation product choice external factors
economical links
psychological factors
Informações
- Descrição
- Mapa Mental sobre consumer behaviour, criado por cmccarney em 29-04-2014.
- Criado por
- cmccarney
- Visualizações
- 12
- Avaliação