Unit 1 Learning Aim B Key Terms

Unit 1 Learning Aim B Key Terms

1. Consumption

   • Individual consumption
     • One person enjoys and engages with the media platforms and devices alone.
   • Group consumption
     • A group of people enjoying or engaging with media platforms and devices together..

2. Audiences

   • Primary
     • The certain group of people the product is directed at which helps them make product in order for it to be successful.
   • Secondary
     • The second chosen group of people you're product targets.

3. Media

   • Active
     • Interact with product.
   • Passive
     • Consumes product.

4. Theories