Gamification

Gamification

1. Gamification

2. Gamification 101: An Introduction to the Use of Game Dynamics to Influence Behavior

   • Business value of gamification
     • tracking statistics
       • capturing statistics communicating standings and rewarding accomplishements
     • Drive business value
       • building relationships
         • impacts company objectives
   • Participation engine - Nitro
     • enable you to track and reward participation across the internet
     • take part in
       • Gamification Platform
       • Advanced Analytics Services
       • Program design services
       • Program Management Services
   • Definition
     • Gamification
       • applies the mechanics to nongame activities
         • applies the mechanics to nongame activities
     • Game mechanics and Dynamics
       • Mechanics
         • various actions , behaviors and control mechanics
           • use "Gamify" an activity
             • create an compelling user experience
       • Dynamics
         • the atractive of this experience
           • the result of desires
   • The Building Blocks of Gamification
     • Repeat from the beginning
       • Game dyanmics satisfy desires
         • status
         • reward
         • self-expresions
         • competition
       • Game mechanics motivate behaviors
         • leaderboards
         • points
         • levels
         • archivements
   • Participants
     • Customers
     • Students
     • Employees
     • Fans
   • Objectives
     • Engage with customers
       • Participate
       • Interact
       • Share
   • Core
     • Statistics
       • Motivate people
       • Create another level to the game

3. Getting Gamification Right

   • Encourage the freedom to fall
     • Freedom to fall
     • Methodologies
     • Failure should be part of the game
     • Attemp a new or different approach
   • Permit personalization
     • Growth engineering
     • Create their own avatars
       • Digital characters
     • EXperience
   • Require participaton
     • Initiatives voluntary
     • Serioues game requires play
   • Use it as a managment tool
     • GameEffective
       • (KPI's) from enterprise apps
     • New way of managing employees
   • Levereage it througout the employee life cycle
     • Employee life cycle
     • recuitment tool
     • Learning performance, and career managment
   • It is just one part of the L&D toolkit
     • Test out their impact
     • Applied to all training
     • Be part of the mix
   • Clearly identify goals before diving in
     • Desired Outcomes
     • ATD's Learning Technologies Blog
     • Stakeholders
   • Tie gamification to bussiness needs
     • Cruch to support content
     • Bussiness result
   • Keep the game desing simple
     • Clearly linked to an outcome
   • Understand the psicology
     • Tells CLO Advisor
     • Spacing effect
       • Finding that information
     • Qstream
       • Solutions
       • Desings online
   • Leaderboards play an important role
     • Behaviors and activities
     • Achiebments
     • Dominating the board for long periods
   • But beware of leaderboard Ilimitations
     • Leaderboard and newsfeeds
     • Company goals as a part of a team
   • Keep it fresh
     • Urgency
     • Excitement
     • Interest
   • Be on point with points
     • Receive a compensatory
     • Points to gamification actions
   • Different strokes for different folks
     • Disruptors
     • Philanthropists
     • Players
     • Achievers
     • Free Spirits
     • Socializers
   • Extrinsic versus intrinsic
     • Low-cost extrinsic
     • Intrinsic motivation is far more powerful
   • Monitor the system for abuse
     • Flag and investigate
     • Stimulate engagment
     • Prevent
   • Create initial buzz
     • How to improve
     • Badge or reward
     • Personalized email
     • Excitement
   • Distinguish between levels and badges
     • Whole series
     • Groups
     • Logging
   • Add elements to delight or surprise
     • YU KAI CHOU
       • Compliance initiatives
     • Urgency and encourage inmediacy
   • Build continous
     • Developers
     • Other progress mechanics
     • Reward mastery of the material