What is Innovation?

What is Innovation?

1. Etymology

   • origin of words
   • INNOVATIO /Innovation
     • IN- penetration, to be in
     • NOVUS: new
     • TION:acttion and effect
     • Action and effect of creating something new

2. It's better to exemplify innovation than define it

3. IDEA TO VALUE

   • Is a relevant and feasible offer expressed in
     • Product
       • BUSINESS MODEL
         • PERCEIVED AS NEW
           • WELECOMED BY CONSUMERS
     • Service
     • Experience
       • VIABLE

4. PACO BREE

   • turns
     • NOVELTIES INTO VALUE
       • successfully launching
         • Products
           • Contributes
         • Expiriences
         • Servicios
           • contribuyen
             • To Improve quality of life of human beings
         • Markets
         • Models
           • Services

5. TYPES OF INNOVATION

   • Incremental Innovation
     • Value is created on an existing product adding new improvements
       • better procedures
       • Simplify task and proceses
       • Reduces time
       • Optimize resources
       • Example
         • Case of the Rotterdam Ophthalmological Hospital
           • Creation of a sense of belonging and community
             • Internal and external Communication strategies
               • Caring about vocabulary
                 • delicate topics
                 • prevent panic or fear in patients
               • Just in time Method
                 • Increasing income
                   • Avoid unnecessary storage
                   • Avoid overbooking
                   • Avoid bottlenecks
             • thanks to
       • Generate engagement
   • Radical / Disruptive
     • enters the market
       • Generates it's own category
       • Generate paradigm shifts and revolutonary cjhanges
         • Alter the competitive positions of established companies
           • Ipod
         • Vary the structure of the industrie
           • Amazon
             • Online busniness where they sell any type of product, brand new and 2nd hand product
             • Digital audiovisual production where they sell membership and acces to its siries and movies
           • Uber
           • NETFLIX
         • Create new Industries
           • Steam Machine
           • The Car
           • Mobile phone
           • Laptops
           • Vertical Gardens
           • The Electric light bulb
           • Electric public Scooter
           • 3D Ptinting
       • Generan uncertainty
     • • • comes from analytical processes or "insights" in which opportunities become visible in an instant, perhaps as a cluster of experiences, desires and a good dose of chance and serendipity.

6. Guy Kawasaki TEDX - The Art Of Innovation

   • Products defined by the benefits people get
     • Usefull and meaningful products
   • Takes time to develop Good ideas
     • Allow yourself to make mistakes- DONT WORRY BE CRAPPY
   • Good products and good ideas polarize people
     • accept criticism in a good way
   • a deep desire to give a sense of meaning to what is done
     • Willing to change the world

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