SERVICES

SERVICES

1. Scale of Market entities

2. Molecular Model

3. Goods

   • Objects
     • Devices
     • Things

4. Services

   • Deeds
     • Efforts
       • Performance

5. Benefit Concept

   • Consumers Mind

6. Servuction Model

   • Customers
     • Serviescape
     • Contact Personnel
     • Other Customers
     • Invisible Organizations and Systems

7. Why to Study?

   • Growth of the Global Service Economy
   • Growth of the Global Service Labor Force
   • Emergence of E-Service(s)

8. DIFERENCES

   • Intagibility
   • Inseparability
   • Heterogeinity
   • Perishability

Imagens e arquivos do mapa