Chapter 5 Design of Goods and Services

Chapter 5 Design of Goods and Services

1. Product life cycle

   • Introduction phase
     • Unusual expenditures
       • Research
       • Product development
       • Process modification and enhancement
       • Supplier development
   • Growth phase
     • Stabilize design
     • Effective forecasting capacity requirements
       • Adding capacity
   • Maturity phase
     • Competitors are established
     • High volume
     • Innovative production
     • Improve cost control
     • Paring down the of the product line
   • Decline phase
     • Poor products
       • Invest resources
     • Production should be terminated

2. Opportunities in the design of products and services

   • Understanding the customer
   • Economic change
   • Sociological and demographic change
   • Technological change
   • Market practice/Professional standards, suppliers and distributors

3. Quality function deployment (QFD)

   • Determine customer requirements
     • What will satisfy the customer
     • Translate to target design
       • Alternative process solution
       • Hows?
     • Rich understanding
     • Customer wants

4. QFD house quality

   • Graphic technique
     • Relationship
       • Customer desires
       • Product design

5. Service design

   • Process Chain Network PCN Analysis
     • Ways processes can be designed
       • Optimize inetraction
         • Firms
         • Customer
     • Process chain
       • Secuence of steps
         • Activity
           • The direct interaction
             • Interaction between participants
           • Surrogate (substitute) interaction
             • One participant is actin on another participant´s resources. Buffet Restaurant
           • The independent processing
             • How the supplier and the customer is acting on resources where each has max control.
   • Adding service effiency
     • Limit the options
     • Delay Customization
     • Modularization
     • Automation
     • Moment of truth

6. Application of decision trees to product and service design

7. Supplement 5 Sustainability in the Supply Chain

   • Corporate social responsability
     • Managenal decision making that considers enviroment, societal and financial impacts.
   • Sustainability
     • Meeting the needs of the present without compromising the ability of future generations to meet their needs.
   • Carbon footprint
   • Economic sustainability
     • Appropriately : allocating scarce resources to make a profit.
   • The common
   • Triple bottom line (three ps)
     • People
     • Planet
     • Profit
   • Life cycle assessment
   • 3R´s for sustainability
   • Closed loop supply chain

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