Consumer Adoption | Mind Map

Consumer Adoption | Mind Map

1. consumer adoption is a process used by customer to determine whether to adopt an innovation or not.

2. PRODUCT ADOPTION PROCESS

   • 1. awareness
   • 2. interest
   • 3. evaluation
   • 4. trial
   • 5. adoption

3. CONSUMER ADOPTION LEVELS

   • 1. Innovators
     • They are the first to adopt and display that they likely want to be ahead.
     • They are the first to own products before the average consumers
   • 2. Early Adopters
     • also the first to adopt new products
     • they tend to show among neighbours and friends that they tend to be amongst the first to own products
   • 3. Early Majority
     • they stand back and watch the experience of the products with the innovators and early adopters
     • then there is a surge of mass purchases
   • 4. Late Majority
     • purchases products later than the avg consumer.
     • slower to catch on to popularity of the products, there is still a mass purchases but it begins to end.
   • 5. Laggards
     • they are very late to be take on board with new products, they also usually never adopt at all

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