Website

Website

1. Existing Solutions

   • The China Journey: Shandong Cuisine
     • Positive
       • Highlighted keywords that connects to another link related to the key word
       • navigating tab that links to another part of the website
       • Clear headers for the reader to navigate each topic
     • Negative
       • the websites scrolls down by itself when the reader enlarges the tab
       • readers cannot see the topics written at the end, they need to scroll for a long time
       • no animation when the reader hovers over a word that can lead to another website, the reader doesn't know it has a link attached to it
       • some images can be enlarged when clicked but some can't, inconsistentcy
   • Apple. com
     • Positive
       • clean layout and fonts
       • high-resolution product, shows off their apple products
       • a sense of luxury and focus from the lack of marketing colours and words, unique aesthetic that differs from similar phone store websites
     • Negative
       • vast amount of clean white and light-grey
       • large amount of small text at the bottom, sudden change from the luxury vibe