Factors in page design

Factors in page design

1. Cristhian Maria Cordova Quintanar A01225740 E-commerce March 13 2016 ITESM CSN

2. Target Corporation operates as a general merchandise retailer in the United States and Canada. In addition, it offers in-store amenities, including Target Café, Target Clinic, Target Pharmacy, and Target Photo. Target Corporation sells its products through stores; and digital channels, including Target.com.

3. Functionality, Target uses a more “old-school” mega navigation menu with many options sorted by department, almost the same way you would find items walking through a physical store. Fast loading pages

4. Informational. Target’s site provides full information for the product, this is very appreciated by the customer because they can have specific details about how the product is made and also if it requires specific treatments.

5. Easy of use. Target’s site design and architecture is aligned with how its audience searches for product information. Also include a history of recently viewed items so customers needn’t navigate using the back button.

6. Redundant Navigation. Target’s site has very clear that having multiple ways to navigate to the same product is important, every customer searches differently

7. Target’s site purchasing process is very simple with just a couple of clicks you can start your purchase, also gives you the option to add to cart different products and buy them at the same time, and also offers free shipping for a certain amount.

8. Target’s site it is compatible with Google Chrome, Mozilla Firefox, Internet Explorer, Opera and Safari.

9. • Simple Graphics. Target’s site highlights images that create desire by showcasing the item in use this site avoid distracting graphics (advertising) and loud sounds while navigating the webpage.

10. Legible Text. Target’s site uses fonts that don’t distort text and the content, also the size of the fonts make it easy to read all the information.

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