4839832
Description
Mind Map by violeta256, updated more than 1 year ago
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Created by violeta256
about 8 years ago
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Factors in page design
- Cristhian Maria Cordova Quintanar
A01225740 E-commerce March 13 2016
ITESM CSN
- Target Corporation operates as a
general merchandise retailer in the
United States and Canada. In addition,
it offers in-store amenities, including
Target Café, Target Clinic, Target
Pharmacy, and Target Photo. Target
Corporation sells its products through
stores; and digital channels, including
Target.com.
- Functionality, Target uses a more
“old-school” mega navigation menu
with many options sorted by
department, almost the same way you
would find items walking through a
physical store. Fast loading pages
- Informational. Target’s site provides full information
for the product, this is very appreciated by the
customer because they can have specific details
about how the product is made and also if it
requires specific treatments.
- Easy of use. Target’s site design and architecture is aligned with
how its audience searches for product
information. Also include a history of recently
viewed items so customers needn’t navigate using
the back button.
- Redundant Navigation. Target’s site has very
clear that having multiple ways to navigate to
the same product is important, every
customer searches differently
- Target’s site purchasing process is very simple
with just a couple of clicks you can start your
purchase, also gives you the option to add to
cart different products and buy them at the
same time, and also offers free shipping for a
certain amount.
- Target’s site it is compatible with Google
Chrome, Mozilla Firefox, Internet Explorer,
Opera and Safari.
- • Simple Graphics. Target’s site highlights images that
create desire by showcasing the item in use this site
avoid distracting graphics (advertising) and loud
sounds while navigating the webpage.
- Legible Text. Target’s site uses fonts that
don’t distort text and the content, also the
size of the fonts make it easy to read all the
information.
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