Mapa mental
SECTION A
Conteúdo do mapa
SECTION A
Stars : Emma Watson
- How is she constructed
- Fan made sites
- Social media fan accounts
- Film posters
- What is her appeal?
- Audiences
- Friendly persona, makes you want to know her as she seems nice
- Good acting skills - will probably be good in film they're going to see
- Pretty
- Interactive with fans on social media
- Strong opinions on women's rights and equality
- Producers
- Large fan base so guaranteed people to see the film
- Good acting skills
- Pretty so looks good in marketing campaigns
- Audiences
- Genre specific?
- Variety of films including comedy, drama and action
- Most successful: Harry Potter (action/fantasy) Perks Of Being A Wallflower (drama)
- Least successful: The Colony (horror)
- Off-screen persona
- Interactive with fans and other celebrities on Twitter
- Campaigns for women's rights and is a string feminist
- Modelling career 2005 onwards
- Seen to be kind and caring
- UN Woman Goodwill Ambassador
- Associated Roles
- Hermione Granger (HP)
- Sam (Perks)
- Belle (Beauty and the Beast)
- Ila (NOAH)
- How is she constructed
Marketing and high concept : The Avengers Assemble
- Production company
- Marvel Studios and Walt Disney Studios Motion Pictures
- Major studios
- High budget, likely high gross
- $220m budget, $1.52b box office
- Synergy
- Plot based on comic so Marvel and Disney worked together together to make sure the film and comic tie in
- Acura cars used in film so people buy those cars
- Poster
- Shows stars and has their names clearly printed at top
- MARVEL above title to encourage comic fans to watch film
- Dramatic/chaotic background
- Trailer
- Focuses on stars
- Strong voice-over and sound effects
- Dark colours contrasting bright superhero outfits
- How is genre used to market the film?
- Teaser trailers shown at comic/con to target specific fans of genre
- Small snippets of trailer put online to build tension in fans
- Viral marketing and social media
- MARVEL tweeted lots of clips and teasers
- Recorded messages from cast leaked online
- Production company
New technology and audience
Genre and narrative : Rogue One
- Iconography associated with genre
- Spaceships
- Futuristic weapons (light sabers)
- Different planet/landscape/biome
- Themes
- Space
- Good vs Evil
- Adventure
- Action
- Fantasy
- Typical Characters?
- Not typical heroes
- eg. a blind man who seems to have some link to the force
- a young woman who rebels against anything she doesn’t agree with
- Typical antagonists
- Genre specific stars?
- New cast- new characters for franchise
- Genre for marketing
- associated with sci fi/adventure games
- comic book and game links
- Audience pleasures of genre
- Escapism
- Introduced to new characters/places/timezones in the same fictional universe
- Transported to new universe
- Producer appeal
- Hybridity
- Narrative
- Iconography associated with genre
Independent film : Moonlight
British film
Informações
- Descrição
- Mind Map on SECTION A, created by Mabel South on 16/04/2017.
- Criado por
- Mabel South
- Visualizações
- 69
- Tags
- Avaliação