Using Objectives and Strategies Definitions

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Business Objectives- goals or targets that must be achieved in order to realise the stated aims of an organisation. Objectives tend to be medium- to long-term.

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Corporate Objectives- the goals or targets of the whole organisation, usually based on its mission or aims.

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Functional Objectives- the goals or targets of each of the functional areas of a business, usually based on its corporate objectives.

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SMART Objectives- Smart, Measurable, Agreed, Realistic, Time bound.

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Business Strategy- the medium- to long-term plans through which an organisation aims to attain its objectives.