Persuasive Writing

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Persuasive Writing

Adverts

are the most common form of persuasive writing you'll find. On TV, on

websites, in magazines, newspapers, leaflets and on notice boards.

People use writing to persuade you to buy things.

Think

about the sort of words people use in adverts. Because people are

trying to make their products sound good, you'll hear lots of positive,

persuasive words such as:

great

free

improved

brilliant

exclusive

People

also use persuasive writing to convince you that their point of view on

a subject is right, or that another person's point of view is wrong.

Bias Bias

means someone is only putting forward one side of an argument. An

advert, for example, will only tell you the good things about a product,

and may exaggerate those!

Remember,

a writer may only be telling you one side of a story, so always think

about what a writer may not be telling you and don't always believe what

you read!

Writing persuasively Purpose Think

about what your writing is trying to do. Is it selling something or

persuading someone? Choose the words you use carefully so they do the

job well.

Audience Think about who your writing is aimed at and use words they will understand.

Key points List your key points when planning your writing.

Plain English Always write clearly and sensibly, even if you are writing about something you feel really strongly about.

Reasoned argument If

you are responding to something someone else has said or written,

always stick to the subject. Don't attack someone personally, use

reasoned argument to respond to what they have said.

Tell the truth Even

in an advert, always tell the truth! If you have to lie to get your

point of view across then you may have the wrong point of view.

Unit 6: Argument and Persuasion

Persuasive Techniques