Quiz
Pricing in Marketing
Perguntas do quiz (18)
1How does technology help businesses when it enables them to obtain and analyze vast amounts of information that impact the pricing function?
- ABy generating profit-and-loss statements
- BBy deciding how much to spend on advertising
- CBy calculating the cost of hiring more employees
- DBy determining the best time to adjust prices
2What might happen if a business's customers feel that they are not getting the most value for their money?
- ASales remain the same.
- BSales increase.
- CCustomers spend money elsewhere.
- DCustomers purchase more.
3What pricing tactic might be considered questionable by some businesses?
- AMatching the prices of a competitor
- BDeveloping a complex pricing structure
- CMarking up prices to earn a profit
- DProviding a reference price
4 Which of the following factors should businesses consider when establishing a product's selling price?
- AEconomic conditions
- BUnfair sales laws
- CPricing agreements
- DTrade practices
5What is an example of an unethical pricing practice?
- AA company prices its products low in an attempt to drive its competitors out of business.
- BA business increases its prices when the cost of the materials to make the products increases.
- CA firm sets a business objective to increase its profit margins over the next five years.
- DA business prices a new product line to reflect high quality and status.
6The Standard Oil Company's price-fixing tactics and monopolistic control over oil refining and distribution in the late 1800's was a major contributing factor in the enactment of which piece of legislation?
- ASherman Antitrust Act
- BClayton Act
- CRobinson-Patman Act
- DFederal Trade Commission Act
7Which of the following is an example of an ethical issue as it relates to predatory pricing?
- AAn international book publisher sells similar products to similar customers at different prices.
- BA tire producer introduces a new item to its product line and sets the initial price very low.
- CA salesperson encourages a customer to purchase an extended vehicle warranty for a new car.
- DA local ice-cream shop prices menu items below cost in an effort to eliminate its competition.
8What is the advantage to a business of using bar-code pricing?
- AEasier for customers to read
- BReduces required business security
- CEasier to change prices
- DReduces number of employees needed for sales
9 What is an external factor that affects the price that a business charges for its products?
- AOperating costs
- BVariable expenses
- CEconomic conditions
- DEmployee benefits
10 Why do some new companies set their selling prices as low as they can?
- ATo eliminate all possible competition
- BTo get market share as fast as possible
- CTo earn a high return on investment
- DTo quickly make a large profit
11Companies A, B, and C sell similar products. Together, they recently decided to sell their products for the same price. In what unethical activity are the businesses engaging?
- ABait-and-Switch
- BPrice Fixing
- CLoss-leader Pricing
- DGray Markets
12 Charging premium prices for lumber to hurricane victims because supply is limited is
- Aunethical and illegal.
- Bunethical and legal.
- Cethical and legal.
- Dethical and illegal.
13A business charges a small company a higher price for a product than it charges a large company for the same product. What does this represent?
- APrice Discrimination
- BControlled Pricing
- CPrice Competition
- DRegulated Pricing
14Wal-Mart and Sears attract two different types of customers because of their pricing strategies. They have established their prices based on __________ decisions.
- Apromotional
- Bcustomer
- Cplace
- Dprofit
15What would be the most appropriate pricing strategy for a business in a small town where unemployment has skyrocketed and the economy is in a downturn?
- ABelow-cost pricing
- BHigh-level pricing
- COdd-cents pricing
- DFlexible pricing
16One way that many businesses use technology to reduce the costs associated with marking prices on products is by using
- Aelectronic scanning devices.
- Bautomated inventory systems.
- Cpreprinted gummed labels.
- Dcomputer-generated tags.
17 Technology allows manufacturers to pre-print product packaging with Universal Product Codes (UPCs) which contain __________ information.
- Apricing
- Bsampling
- Coperating
- Dselling
18What costs do businesses usually include in the price of their products?
- ARegulations
- BInflation
- CTransportation
- DOrientation
Informações
- Descrição
- This is a Unit 4 test related to pricing effects on the Marketing Mix.
- Autor
- Usuário eliminado
- Idioma
- English
- Visualizações
- 13
- Histórico
- Criado em 5 fev 2017 · atualizado em 5 fev 2017
- Etiquetas