Notas
Specification Content
Conteúdo das notas (2)
Página 1
Strategic Direction : Choosing Which Markets to Compete in and What Products to Offer
Factors influencing which markets to compete in and which products to offer - strategic direction includes Ansoff's Matrix and the value of; market penetration, market development, product development and diversification
The reasons for choosing and value of different options for strategic direction
Página 2
Strategic Positioning : Choosing How to Compete
How to compete in terms of benefits and price - strategic positioning includes; Porter's low cost, differentiation, and focus strategies and Bowman's strategic clock
Influences on the choice of a positioning strategy
Value of different strategic positioning strategies
Benefits of having competitive advantage
Difficulties in manintating competitive advantage
Informações
- Descrição
- A level Business Studies (Choosing strategic direction) Notas sobre Specification Content, criado por Zoe WATKINS em 03-04-2017.
- Criado por
- Zoe WATKINS · abr 2017
- Atualizado
- 3 abr 2017
- Visualizações
- 10
- Avaliação