10867421
Descrição
Quiz por Dean Audicho, atualizado more than 1 year ago
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Criado por Dean Audicho
mais de 6 anos atrás
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Questão 1
Questão
Broadcast media includes;
Responda
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TV
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Internet
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Newspaper
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Radio
Questão 2
Questão
Print media includes;
Responda
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TV
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Newspaper
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Internet
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Magazines
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Radio
Questão 3
Questão
The similarities between radio and TV include;
Responda
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Are time oriented media
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Are sold in time segments
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Have some network affiliates
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Have some independents
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Use the public airway
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Are regulated
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Are externally paced media
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Are passive, low-involvement
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Both are internet based
Questão 4
Questão
'Time-shifting' is when someone records live TV and watches it at a later time
Responda
- True
- False
Questão 5
Questão
Advertising is any [blank_start]paid[blank_end] form of non-personal communication about an organisation, product, service or idea by identified sponsor
Responda
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paid
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non-paid
Questão 6
Questão
Benefits of using TV to advertise include;
Responda
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facilitates creativity and impact
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people are more likely to buy something that has been advertised on TV
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Improves coverage and cost effectiveness
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promotes captivity and attention
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Increases Selectivity and flexibility
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