Benefits of using TV to advertise include;

facilitates creativity and impact

Improves coverage and cost effectiveness

promotes captivity and attention

Increases Selectivity and flexibility

people are more likely to buy something that has been advertised on TV

Quiz

Week 8: Broadcast Media/Print Media/Support Media

Dean Audicho 6 questions

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1Broadcast media includes;
1. ATV
2. BInternet
3. CNewspaper
4. DRadio
2Print media includes;
1. ATV
2. BNewspaper
3. CInternet
4. DMagazines
5. ERadio
3The similarities between radio and TV include;
1. AAre time oriented media
2. BAre sold in time segments
3. CHave some network affiliates
4. DHave some independents
5. EUse the public airway
6. FAre regulated
7. GAre externally paced media
8. HAre passive, low-involvement
9. IBoth are internet based
4'Time-shifting' is when someone records live TV and watches it at a later time
1. ATrue
2. BFalse
5Advertising is any [blank_start]paid[blank_end] form of non-personal communication about an organisation, product, service or idea by identified sponsor
1. Apaid
2. Bnon-paid
6Benefits of using TV to advertise include;
1. Afacilitates creativity and impact
2. Bpeople are more likely to buy something that has been advertised on TV
3. CImproves coverage and cost effectiveness
4. Dpromotes captivity and attention
5. EIncreases Selectivity and flexibility

Description: Law Quiz on Week 8: Broadcast Media/Print Media/Support Media, created by Dean Audicho on 14/10/2017.
Author: Dean Audicho
Language: English
Views: 158
Tags: law
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