Quiz
SEM II 2.05 Objective Pretest
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Perguntas do quiz (9)
1Before a sports or event organization can create goals for each one of its fan bases, what must the organization do?
Determine its strengths and weaknesses with each public- ADetermine its strengths and weaknesses with each public
- BEvaluate the impact of various publicity messages
- CIdentify the appropriate tools to deliver the public-relations message
- DEstablish a positive relationship with a member of each fan base
2Sports or event marketers use public-relations strategies to create and maintain which characteristics?
- ALow profiles
- BSuitable illusions
- CSpecific images
- DIndifferent attitudes
3Three local organizations—a bicycling association, a bike shop, and a hospital—set up a display at the town’s summer festival. The display promotes the importance of wearing bike helmets to prevent head injuries. The organizations also give away bike helmets to the first 200 visitors who stop by their display. What does this situation exemplify?
- AA creative sales pitch
- BA community outreach activity
- CA professional-development program
- DA public-relations crisis-management initiative
4Sports or event organizations need to build positive relationships with the media because they have which characteristic?
- AThe means to spread news to the masses
- BVery few regulations that they must follow
- CThe ability to control advertising sponsors
- DLittle control over what is considered newsworthy
5Which statement is true regarding the importance of fans supporting sports or event activities?
- AWithout ongoing fan support, popularity of a performer or profitability decreases for an organization.
- BBuilding fan support involves public-relations strategies designed to increase short-term sales.
- CLarge sports or event organizations are usually more successful in building fan support than smaller organizations.
- DMost sports or event marketers consider spectators their most important fan base.
6What is a benefit to a sports team coordinating outreach projects with local community organizations?
- AGenerates public support for a team
- BAttracts athletes from other sports
- CDecreases the need to advertise
- DImproves relations with the media
7Which is an example of a sports or event community outreach project?
- AThe XYZ magazine publishes a story about a high-profile rock star who has survived cancer.
- BA soccer team works with local businesses and the media to create school mediation programs.
- CA well-known track star speaks to government legislators about athletes' illegal use of steroids.
- DThe coordinator of an annual jazz festival applies for operating permits with government officials.
8Which is an example of publicity in the sports or event industry?
- AThe national soccer league secures advertising spots on network television stations.
- BA business owner purchases baseball uniforms and equipment for a Little League team.
- CA local newspaper prints a human-interest story about a college volleyball player.
- DThe International Olympic Committee elects a new president to its governing boar.
9The primary objective of developing sports or event public-relations strategies is to complete which activity?
- AEncourage local businesses to purchase more tickets, concessions, and merchandise
- BDevelop positive relationships with corporate sponsors and advertisers
- CPromote publicity efforts with key members of the media and business community
- DEstablish a feeling of goodwill with all of the fan bases of the organization
Informações
- Descrição
- SEM II 2.05 Objective Pretest
- Autor
- Chad Collins
- Idioma
- English
- Visualizações
- 251
- Etiquetas
- Avaliação
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