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E-commerce

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Perguntas do quiz (10)

  1. 1[blank_start]Ecommerce[blank_end] is trading in products or services using computer networks, such as the Internet.
    1. AEcommerce
  2. 2When a customer experience a single type of touch-point then it is called [blank_start]single channel[blank_end].
    When a customer sees multiple touch-points acting independently then it is called [blank_start]multi-channel[blank_end].
    When a customer sees multiple touch-points as part of the same brand then it is called [blank_start]cross-channel[blank_end].
    When a customer experience a brand not a channel within a brand then it is called [blank_start]omni-channel[blank_end].
    1. Asingle channel
    2. Bmulti-channel
    3. Ccross-channel
    4. Domni-channel
  3. 3"A description of modern multichannel behavior as consumers use different media to select suppliers, make purchases and gain customer support." This defines:
    1. Ae-commerce
    2. Bomni channel
    3. Ccustomer journey
    4. Dcross channel
  4. 4What is the correct order of e-commerce and customer journey?

    - [blank_start]orientation[blank_end]
    - [blank_start]selection[blank_end]
    - [blank_start]transaction[blank_end]
    - [blank_start]delivery[blank_end]
    - [blank_start]customer service[blank_end]    Imagem da pergunta 4
    1. Aorientation
    2. Bselection
    3. Ctransaction
    4. Ddelivery
    5. Ecustomer service
  5. 5[blank_start]Search engine marketing (SEM)[blank_end] is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.It contains two underlying methods:

    - [blank_start]Search engine optimization (SEO)[blank_end] is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.
    - [blank_start]Search Engine Advertising (SEA)[blank_end] also called search advertising and paid search marketing is a method of placing online advertisements on Web pages that show results from search engine queries.
    1. ASearch engine marketing (SEM)
    2. BSearch engine optimization (SEO)
    3. CSearch Engine Advertising (SEA)
  6. 6What are some factors that could influence page rank?
    1. AFrequency of occurrence of the key phrase in body copy
    2. BNumber of inbound links
    3. CTitle HTML tag
    4. DMeta-tags
    5. EAlternative graphic text
    6. FImages
    7. GInbound marketing
  7. 7
    A definition of Content

    “The design, text and graphical information that forms a webpage. Good content is the key to attracting customers to a website and retaining their interests or achieving repeat visits.”
    This is called what according to Dave Chaffey?
    1. AContent
    2. BInbound marketing
    3. CE-commerce
    4. DCustomer journey
  8. 8Mix and match the different types of content and examples.

    [blank_start]Owned content[blank_end] - Tio
    Paid content -
    [blank_start]Branded content[blank_end] - Redbull
    [blank_start]User Generated content[blank_end] - Wikipedia
    [blank_start]Earned content[blank_end] - Tripadvisor

    True or false: the content could also be combined.
    1. AOwned content
    2. BBranded content
    3. CUser Generated content
    4. DEarned content
  9. 9What are the 5 C's of Content Marketing?

    [blank_start]Calibrate[blank_end]: What are your objectives and KPI’s?
    [blank_start]Create[blank_end]: Target your content on your audience, channel etc.
    [blank_start]Curate[blank_end]: Share the right content from other sources and authors
    [blank_start]Circulate[blank_end]: Make sure that the right people are seeing your content at the right place and time
    [blank_start]Convert[blank_end]: Don’t forget why you’re creating all this content in the first place: to push prospects through the sales funnel.
    1. ACalibrate
    2. BCreate
    3. CCurate
    4. DCirculate
    5. EConvert
  10. 10“The point at which a recipient of a marketing message performs a desired action.” In other words, conversion is simply getting someone to respond to your call-to-action. It does not have to be a purchase. This is called:
    1. Aconversion
    2. Bconversation
    3. Ccustomer journey
    4. De-commerce

Informações

Descrição
E-commerce and the customer journey
Idioma
English
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5
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