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Quiz

buy behaviour

tao lisa 10 perguntas

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Perguntas do quiz (10)

  1. 1I went to buy cat food and I came back with a new toy for my cat as well. this is the result of
    1. Aan enticing advertising campaign by the supplier
    2. Ba planned purchase
    3. Call of the above
    4. Da pre-determined need state
    5. Ean enticing offer at the point of sale that prompted an impulse
  2. 2the states of B2B buying decision are broadly the same as those of B2C decision
    1. AVerdadeiro
    2. BFalso
  3. 3which of the following are typical of business-to-business relationship
    1. Apurchase are large and infrequent
    2. Bdecisions are made on impulse
    3. Can intermediary is often involved
    4. Dthe offer is customized
    5. Ethere is an emphasis on a economic benefit
  4. 4which of the following are business-to-business relationships
    1. Aa market research company selling to a retailer
    2. Ba seat manufacturer selling to MiNI
    3. CNATIONAL GRID SELLING TO SOUTHERN ELECTRIC
    4. DTesco selling to you
    5. ENestle selling to asda
  5. 5community groups represent a growing group of business-business transitions, as more organizations are set up under this remit
    1. AVerdadeiro
    2. BFalso
  6. 6the DMU is
    1. Adecision making unit
    2. Bdedicated manufacturing unit
    3. Cdedicated marketing unit
    4. Ddecision mitigating unit
    5. Eall of the above
  7. 7business-to-business transitions are always with for profit organizations
    1. AVerdadeiro
    2. BFalso
  8. 8which of the following influence the decision making-process
    1. Aindividual preferences
    2. Blife stage
    3. Cmarketing mix
    4. Dgroup influences
    5. Esituational influences
  9. 9the procurement of food by government organizations is restricted by legislation
    1. AVerdadeiro
    2. BFalso
  10. 10business-to-business marketing
    1. Ainvolve consumer contact
    2. Bis a lengthy process
    3. Call of the above
    4. Dcould be between sky and its consumers
    5. Einvolve quick decision

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Descrição
marketing Quiz sobre buy behaviour , criado por tao lisa em 11-05-2017.
Idioma
English
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Etiquetas
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