audience awreness

Audience awareness.

• The audience is who will view the text/film and will who understand and read it.
• The audience is important to a film as that is the films main target, otherwise the film will make no profit.
• There are many ways to find out who the target audience will be for certain films for example: focus groups; questionnaires and media comparisons.
• Companies have to find out who the audience are in many different ways, some of these ways are: age; gender; status; location and race.
• The ways of analysing audience's reactions are: audience engagement; audience identification; audience placement and audience expectations.