Quiz
Chapter 13 MKTNG
Questions in this quiz (24)
1 A large firm in the automotive aftermarket business wants to improve its current situation, which is characterized by excess inventory, incomplete information, high logistics costs, slow reactions to environmental change, and loss of profits at the retail level. Will supply chain management be of any help to the business?
- AYes, supply chain management is designed to coordinate and integrate all the activities from raw materials to product consumption.
- BNo, supply chain management is only applicable to distribution strategies for products being sold in the business market.
- CYes, supply chain management, unlike other management philosophies, is not customer-driven.
- DNo, supply chain management requires an extensive investment in time and resources to make it worthwhile.
2Which of the following is an advantage of using customer care software?
- AIt helps eliminate the process of customer relationship management.
- BIt reduces the interactions between companies and their customers.
- CIt helps adjust the speed of the assembly line to match customer demand.
- DIt enables companies to enhance their customer service management process.
3Sustainable supply chain management primarily involves:
- Afocusing on how to reduce interactions among suppliers, manufacturers, and end users.
- Bemphasizing short-term initiatives to preserve resources for the next production cycle.
- Cthe use of the least expensive manufacturing, materials-handling, and transportation systems as part of the supply chain management process.
- Dthe integration and balancing of environmental, social, and economic thinking into all phases of the supply chain management process.
4An effective materials-handling system:
- Aincreases the number of stages and participants in the supply chain.
- Bmoves inventory into, within, and out of a warehouse quickly with minimal handling.
- Chelps firms maintain their inventory at the highest levels possible.
- Denables firms to increase the number of people handling their raw materials, supplies, and components.
5Which of the following is true of supplier relationship management?
- AThe supplier relationship management process has no impact on any supply chain member's bottom-line financial performance.
- BIt helps suppliers and business units to operate with limited or no interactions.
- CIt supports manufacturing flow by identifying and maintaining relationships with highly valued suppliers.
- DThe supplier relationship management process has nothing in common with the customer relationship management process.
6DutiLog is a firm that specializes in providing warehousing, order processing, and transporting solutions to a diverse group of firms. Firms contract DutiLog to manage a part or most of their order fulfillment process. Thus, DutiLog is an example of a:
- Amediator.
- Bthird-party logistics company.
- Cfederal administrative agency.
- Djob shop.
7By working closely with its clients and understanding their needs, A Plus Z has improved its service encounter to a level that was not thought possible in mass retailing. Which of the eight critical business processes performed by supply chain managers does this best illustrate?
- AManufacturing flow management
- BCustomer service management
- CDemand management
- DReturns management
8The goal of most supply management activities is to:
- Areduce the costs of raw materials and supplies.
- Bengage a segment of customers who might not purchase the product otherwise.
- Celiminate other significant management activities.
- Dlimit the interactions between firms and their suppliers.
9Which of the following is true of supply chain agility?
- AIt helps companies limit the resources they spend on activities that create direct customer benefits.
- BIt seeks to reduce the interactions between a company and its suppliers and service providers.
- CIt enables a company to offer better customer service but at an increased supply chain cost.
- DIt allows companies to adapt quickly and easily to customer needs.
10Specialty Blades designs precision cutting devices for varied applications. A recent project involved the company working closely with a medical device company to develop a combination scalpel and stapler that makes precise cuts on the tissue and staples closely, which results in less traumatic procedures and quicker patient recoveries. This is an example of which of the eight critical processes performed by supply chain managers?
- ASupplier relationship management
- BReturns management
- CProduct development and commercialization
- DOrder fulfillment
11Which of the following is a disadvantage of using a manual, non-automated materials-handling system?
- AIncreases risk of damage
- BDecreases product handling
- CLowers customer stockouts
- DIncreases time utility
12Which of the following is a primary function of the product development and commercialization process?
- AIt seeks to align supply and demand throughout the supply chain by anticipating customer requirements at each level.
- BIt deals with ensuring that firms in the supply chain have the required resources to manufacture with flexibility.
- CIt deals with situations in which customers choose to return a product to the retailer or supplier, thereby creating a reverse flow of goods within the supply chain.
- DIt includes the group of activities that facilitates the joint development and marketing of new offerings among a group of supply chain partner firms.
13Soul Tech, a consumer electronics company, has suffered substantial losses while moving products from the assembly line to the warehouse and shipping docks. Soul Tech should consider reducing the number of times an item is moved in the warehouse by installing a(n):
- Aflexible manufacturing system.
- Bmaterials-handling system.
- Ccontract manufacturing system.
- Doutsourcing system.
14A similarity between the customer relationship management process and supplier relationship management process is that both:
- Aprovide structural support for developing and maintaining relationships with their respective supply chain partners.
- Bensure that relationally integrated supply chains operate in an environment that has no set rules or procedures.
- Cfail to directly impact a firm's profitability and its ability to commercialize new offerings.
- Deliminate the manufacturing flow management process within companies by removing unnecessary steps in the supply chain.
15A similarity between materials requirement planning (MRP) and distribution resource planning (DRP) is that both inventory systems:
- Arequire the manufacturer to keep inventory levels as high as possible.
- Bhelp manage inventory from manufacturer to end user rather than from the suppliers to the manufacturer.
- Cuse various inputs, such as sales forecasts, available inventory, and so on, to determine what needs to be done to replenish goods at all points in the supply chain.
- Dprohibit the use of buffer stocks as insurance against unexpected demand increases.
16The goal of inventory management is to:
- Aminimize inventory levels while maintaining an adequate supply of goods to meet customer demands.
- Bmaintain the highest possible inventory of raw materials and finished goods as buffer stocks.
- Cact as an alternative to supply chain management in firms.
- Dcreate regular customer stockouts so that the demand for products increases.
17A manufacturer's or supplier's use of an independent third party to manage an entire function of the logistics system, such as transportation, warehousing, or order processing, is called:
- Aoutsourcing.
- Bmediation.
- Cintermediary distribution.
- Dbenchmarking.
18Which of the following is a primary function of relationship integration in providing top-level service to customers?
- AIt requires several individual companies or business units to act in isolation in order to offer superior service to customers.
- BIt creates performance assessments that help measure the performance of the supply chain as a whole without holding each individual firm or business unit accountable for meeting its goals.
- CIt includes the ways in which two or more companies will collaborate on activities or projects so that a customer gains the maximum amount of total value possible from the supply chain.
- DIt involves the creation and maintenance of information technology systems that help managers across the firms in the supply chain function independently from one another.
19Which of the following is an advantage of supply chain management to companies?
- AReduced operational flexibility
- BImproved customer service
- CReduced interactions between companies and their suppliers
- DIncreased ability to perform in isolation
20In a build-to-order environment, the transportation network:
- Amoves inventory into, within, and out of a warehouse quickly with minimal handling.
- Beliminates the expense of storing inventories.
- Chelps maintain a high level of buffer stock in the warehouse.
- Dincreases the number of participants in the supply chain.
21Which of the following is a primary function of materials management?
- AIt enables firms to manage volumes of returned product efficiently while minimizing returns-related costs and maximizing the value of the returned assets to the firms in the supply chain.
- BIt orchestrates the movement of goods, services, information, and other materials from manufacturer to end user.
- CIt includes the group of activities that facilitates the joint development and marketing of new offerings among a group of supply chain partner firms.
- DIt encompasses the sourcing and procurement operations, signaling when raw materials will need to be replenished for the production of more goods.
22Lina and her friends decide to watch a movie at Lina’s house. They watch the movie online on MovieStop.com. This business model is an example of _____.
- Aoutsourcing
- Bnearshoring
- Celectronic distribution
- Dmass customization
23_____ is any potential disruption that threatens a supply chain’s efficient and effective operations.
- ASupply chain integration
- BSupply chain resiliency
- CSupply chain sustenance
- DSupply chain risk
24Brewdom, a leading multinational beverage corporation, has teamed up with Wealth from Waste to develop a plan to improve the reverse logistics of used beverage bottles for recycle and reuse. Together, Brewdom and Wealth from Waste have plans to deploy thousands of “Recycle Machines” in both permanent and temporary locations that will take empty bottles and provide rewards to consumers who participate. These companies are practicing _____.
- Asustainable supply chain management
- Bflexible manufacturing
- Ccontract manufacturing
- Djust-in-time inventory management
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