Copy and Edit

Marketing Lecture 3

Description

IWBZ BWL Quiz on Marketing Lecture 3, created by odessa m on 11/02/2019.
odessa m
Quiz by odessa m , updated more than 1 year ago
odessa m
Created by odessa m about 5 years ago
4
0
0

Resource summary

Question 1

Question
Consumer buyer behavior : buying behavior of final consumers (for personal consumption )
Answer
  • True
  • False

Question 2

Question
Consumer market: only individuals, excluding households, that buy goods for personal consumption
Answer
  • True
  • False

Question 3

Question
Culture?
Answer
  • set of basic values, wants, etc. learned by a member of society from family, other important institution
  • group of people with shared value system bases on common life experience
  • relatively permanent and ordered divisions in a society whose members share similar values

Question 4

Question
Subculture?
Answer
  • relatively permanent and ordered divisions in a society whose members share similar values
  • group of people with shared value system bases on common life experience
  • set of basic values, wants, etc. learned by a member of society from family, other important institution

Question 5

Question
Social Class?
Answer
  • set of basic values, wants, etc. learned by a member of society from family, other important institution
  • group of people with shared value system bases on common life experience
  • relatively permanent and ordered divisions in a society whose members share similar values

Question 6

Question
A group is one or more people who interact to accomplish goals
Answer
  • True
  • False

Question 7

Question
Reference Group: actual, no imaginary, individual or group conceived of having significant relevance upon an individuals evaluations
Answer
  • True
  • False

Question 8

Question
Opinion leader: person outside a reference group who exerts social influence on others
Answer
  • True
  • False

Question 9

Question
Word-of-mouth influence: impact of personal words of trusted and other consumers on buying behavior
Answer
  • True
  • False

Question 10

Question
Online social networks are online social communities
Answer
  • True
  • False

Question 11

Question
Buying is often
Answer
  • age-related
  • life cyle-realted
  • health -related

Question 12

Question
Lifestyle: A person´s pattern of living as expressed in his activities
Answer
  • True
  • False

Question 13

Question
Personality: unique psychological characteristics
Answer
  • True
  • False

Question 14

Question
Self-concept: Beliefs a person holds about someone lessees attributes
Answer
  • True
  • False

Question 15

Question
Motive (drive): need that is sufficiently pressing to direct the person to seek satisfaction of the need
Answer
  • True
  • False

Question 16

Question
Perception: process by which people select, organize and interpret information to form meaningful picture of the world
Answer
  • True
  • False

Question 17

Question
Perception is not selective
Answer
  • True
  • False

Question 18

Question
Learning: changing in an individuals behavior arising from experience
Answer
  • True
  • False

Question 19

Question
Belief: descriptive thought that a persons holds about something
Answer
  • True
  • False

Question 20

Question
Attitude: A persons tendencies toward an object or idea
Answer
  • True
  • False

Question 21

Question
Complex buying behavior?
Answer
  • Consumer buying behavior characterized by high consumer involvement and significant differences among brands
  • Consumer buying behavior characterized by high involvement but few perceived differences among brands
  • Consumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
  • Consumer buying behavior characterized by low consumer involvement but significant perceived brand differences

Question 22

Question
Dissonance-reducing buying behavior?
Answer
  • Consumer buying behavior characterized by high consumer involvement and significant differences among brands
  • Consumer buying behavior characterized by high involvement but few perceived differences among brands
  • Consumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
  • Consumer buying behavior characterized by low consumer involvement but significant perceived brand differences

Question 23

Question
Habitual buying behavior?
Answer
  • Consumer buying behavior characterized by low consumer involvement but significant perceived brand differences
  • Consumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
  • Consumer buying behavior characterized by high involvement but few perceived differences among brands
  • Consumer buying behavior characterized by high consumer involvement and significant differences among brands

Question 24

Question
Variety-seeking buying behavior?
Answer
  • Consumer buying behavior characterized by high consumer involvement and significant differences among brands
  • Consumer buying behavior characterized by high involvement but few perceived differences among brands
  • Consumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
  • Consumer buying behavior characterized by low consumer involvement but significant perceived brand differences

Question 25

Question
How many stages does the Buyer Decision Process involves?
Answer
  • 3
  • 4
  • 5

Question 26

Question
Need recognition: first of buyer decision process; consumer recognizes a problem or need
Answer
  • True
  • False

Question 27

Question
The information search is not a stage of the buyer decision process
Answer
  • True
  • False

Question 28

Question
Alternative evaluation: consumers uses information to evaluate alternative brands
Answer
  • True
  • False

Question 29

Question
Purchase decision: buyers decision about what brand to purchase
Answer
  • True
  • False

Question 30

Question
Postpurchase behavior is based on
Answer
  • Satisfaction
  • Cognitive dissonance

Question 31

Question
Cognitive dissonance is a buyers discomfort caused before the purchase of a product
Answer
  • True
  • False

Question 32

Question
New product: good, service that is perceived by potential customers as new
Answer
  • True
  • False

Question 33

Question
Adoption process: physical process -> first hearing about innovation to final adoption
Answer
  • True
  • False

Question 34

Question
Awarness: consumer becomes aware of new product, but already knows about it
Answer
  • True
  • False

Question 35

Question
Interest: consumer seeks information about new product
Answer
  • True
  • False

Question 36

Question
evaluation: consumers decides to try new product
Answer
  • True
  • False

Question 37

Question
Trial: consumer tries new product on small scale to improve his estimate (Schätzung) of its value
Answer
  • True
  • False

Question 38

Question
Adoption: consumer decides to make no use of new product
Answer
  • True
  • False

Question 39

Question
Business buying behavior: buying behavior of organizations that buy goods/services for use in production of other products/ services that are sold to others
Answer
  • True
  • False

Question 40

Question
Business buying process: decision process by which business buyers determine which products/services an other organization needs to purchase (among alternative suppliers)
Answer
  • True
  • False

Question 41

Question
Business markets contain fewer but larger buyers
Answer
  • True
  • False

Question 42

Question
Straight rebuy?
Answer
  • business buying situation in which buyer routinely reorders something without any modifications
  • business buying situation in which buyer wants to modify product specifications

Question 43

Question
Modified rebuy?
Answer
  • business buying situation in which buyer routinely reorders something without any modifications
  • business buying situation in which buyer wants to modify product specifications

Question 44

Question
New task: business buying situation in which buyer purchases product for the last time
Answer
  • True
  • False

Question 45

Question
Systems selling: buying a packaged solution to a problem from a single seller
Answer
  • True
  • False

Question 46

Question
Buying center: all the individuals and units that play a role in the purchase decision-making process
Answer
  • True
  • False

Question 47

Question
Buying center: fixed and formally identified unit within buying organization
Answer
  • True
  • False

Question 48

Question
Size and makeup of buying center varies for different products but not for different buying situations
Answer
  • True
  • False

Question 49

Question
Institutional markets are:
Answer
  • Schools
  • Hospitals
  • Governmental units

Question 50

Question
Government markets are:
Answer
  • Schools
  • Prisons
  • Governmental units
Show full summary Hide full summary

Want to create your own Quizzes for free with GoConqr? Learn more.

Similar

Steuerlehre
rosamopped
Organisation im Sozialbereich
gsaxer
BWL-Theorie (Allgemeines)
Julian 1108
Grundbegriffe der Kostenrechnung
etsab1982
Vollkostenrechnung –Teilkostenrechnung/Deck.
etsab1982
Wirtschaft
Céline Rüegg
Strategische/Operative Planung
Un Bekannt
Gl.VWL
faulchen
Klassische Preistheorie
jalosch
Personalwirtschaft
Un Bekannt
Personalwirtschaft
Un Bekannt
Browse Library