Quiz
QUIZ: How effective is your restaurant's marketing?
Questions in this quiz (15)
1What is the primary reason you work in the restaurant industry?
- AThe money. Everyone's got to eat!
- BI'm passionate about food and pleasing my customers.
2Which factor is the MOST important when selecting ingredients for your store
- APrice. Offering more affordable products will bring in more customers.
- BQuality. The good stuff is what keeps customers coming back.
3What kind of toppings do you offer on your pizza?
- AJust tried and true classics that will definitely sell. Nothing beats a slice of pepperoni.
- BWe have some experimental pies alongside our classics. For example, fig, goat cheese and walnut pizza as well as a classic meat lover's.
- COur pizzas are highly creative and surprising. You won't find pepperoni here. No sir!
4Do you measure/weigh your ingredients
- AAbsolutely!
- BI weigh my dough but not my cheese or anything else.
- CI make artisan pizza. It's ok for the dough and ingredients to vary in size and weight.
5If someone handed you your menu right now, would you be able to point to the item which brings in the most profit?
- AYep. There it is.
- BHmm.... Good question!
6What was your primary intent when designing your menu?
- AInform customers what they can purchase at my store.
- BHelp customers decide what to order, focusing on particular items that I want to grab their attention.
7Have your employees tried most of the foods on your menu?
- AYes, I encourage my employees to familiarize themselves with our products as much as possible.
- BNot unless they bought it themselves. What am I, a vending machine?
8Do your cashiers/waiters offer to upsell your customers?
- AI don't think so.
- BI ask them to but they forget half the time.
- CYes, they are on top of it.
9Do you offer special prices when the restaurant is typically slow?
- AYes
- BNope
10Who is your target consumer?
- AWe try to reach anybody and everybody in town.
- BWe specialize our marketing to attract the segment which will be most likely to visit our store.
11Do you "do" social media?
- ANope, word of mouth does it all.
- BYes! We have Facebook... and maybe some other stuff somewhere.
- CYes! We have Facebook (and/or more social media accounts) AND we know how to use them!
12What's the quality of your website?
- AI use a free internet platform such as Word Press without a custom URL. e.g. joespizza.wordpress.com.
- BI worked with a web developer OR I pay to use my unique brand domain on a free platform such as Word Press.
- CI don't have a website.
13How much do you focus on cleanliness?
- AWe have a rigorous and thorough cleaning routine.
- BWe keep things tidy but we're not OCD about the store.
- CWhat the customer doesn't know can't hurt 'em.
14Are your employees familiar with the different kinds of food allergies and dietary restrictions out there?
- AMy employees know about food allergies.
- BMy employees know about food allergies and can answer ingredient-specific questions about menu items.
- CI've never trained my employees about food allergies and dietary restrictions.
15You staff is motived to do their best
- AFor the most part; they show real dedication.
- BNo. Kids today are too spoiled.
Information
- Description
- "Many of the restaurants that go out of business, close their doors thinking their marketing and management was superior," says Erika Silva Aguilera of Marketing Gastronomico. Are you doing everything you can to make your restaurant the best it can be and the most visible? Take this 15-question quiz and get your marketing power score. The result may surprise you.
- Author
- missypmq
- Language
- English
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- 251
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- Rating
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