Friendsurance Quiz Part III: Marketing Basics

Description

Basic Knowledge about Friendsurance Marketing!
katja.karg
Quiz by katja.karg, updated more than 1 year ago
katja.karg
Created by katja.karg almost 8 years ago
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Resource summary

Question 1

Question
1. What are the 4 core values of the Friendsurance brand?
Answer
  • Fairness
  • Coolness
  • Security
  • Innovation
  • Customer Centricity
  • Convenience
  • Awesomeness
  • Tradition

Question 2

Question
What are three of our key marketing channels?
Answer
  • Cooperations and Affiliate Marketing
  • TV
  • Print Advertising
  • Search Engine Advertising
  • Retail Coupons
  • Sports Sponsoring

Question 3

Question
What is a cost of customer acquisition that we are happy with?
Answer
  • Between 250 and 500 €
  • Around 5 €
  • Below 100 €
  • Between 100 and 250 €

Question 4

Question
What does the marketing team scream at the end of their team meeting?
Answer
  • Thorsten!!
  • Lesepferd!!
  • Soundklaus!!
  • Kampfkoloss!!
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