Quiz
Consumer Behaviour Weeks 4 & 5
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Questions in this quiz (24)
1What is the attribute?
- ACar
- BConvertible
- CBeing noticed
- DEnhanced self-esteem
2What is the consequence?
- AConvertible
- BBeing noticed
- CEnhanced self-esteem
- DFeeling important
3What is the value?
- ACar
- BFeeling important
- CBeing noticed
- DEnhanced self-esteem
4What is this?
- AA ladder
- BA hierarchical value map
- CAn interview
- DThe List of Values (LOV) Scale
5What is this?
- AA ladder
- BA hierarchical value map
- CAn A-C-V sequence
- DThe Rokeach Value Survey
6Read the interview, then select the correct ladders. Multiple answers may be correct.
- ANon-fat (A) --> control weight (C) --> well respected (V)
- BCalcium (A) --> fight osteoporosis (C) --> security (V)
- CCalcium (A) --> control weight (C) --> well respected (V)
- DNon-fat (A) --> don't like taste (C) --> (less) enjoyment (V)
- EDiet (A) --> non-fat (C) --> control weight (V)
7What is this?
- ALadders
- BHierarchical Value Map
- CA-C-V sequence
- DMeans-End Chain Model
8Which is the least researched type in sensory marketing?
- ASight
- BSmell
- CSound
- DTouch
- ETaste
9What Gestalt perceptual principle is this an example of?
- AClosure principle
- BPrinciple of Similarity
- CFigure-ground Principle
- DClassic Principle
10This is an example of what?
- AClassical conditioning
- BLearning
- CConditioned response
- DInstrumental conditioning
- EOperant conditioning
11Jane loves the commercial for Kleenex tissues because she really likes seeing the fuzzy little puppies in the ad romping around. At the grocery store she never considers another brand of tissue. She just assumes that Kleenex is the softest brand. This is an example of what?
- AClassical conditioning
- BInstrumental conditioning
- COperant conditioning
- DLearning
- EInterpretation
12The process by which sensations are selected, organised and interpreted is called what?
- APerception
- BEmbodied cognition
- CExposure
- DPsychophysics
13What are psychophysics?
- AThe science that focuses on how the physical environment is integrated into our personal subjective world.
- BOccurs when a stimulus comes within the range of someone’s sensory receptors.
- CThe immediate response of our sensory receptors
- DFocuses on what we add to raw sensations to give them meaning
14Which of these are sensory thresholds? Multiple may apply.
- AAbsolute threshold
- BDifferential threshold
- CWeber's Law
- DPower threshold
- EPerceptual threshold
15The ability of a sensory system to detect changes/ differences between two stimuli is called the what?
- AAbsolute threshold
- BDifferential threshold
- CWeber's Law
- DPerception threshold
16The amount of change necessary to be noticed is related to the intensity of the original stimulus. The stronger the original stimulus, the greater a change must be for it to be noticed. This is:
- AWeber's Law
- BSubliminal Perception
- CAbsolute threshold
- DStudy of Perception
17When a stimulus comes within the range of someone's sensory receptors, it is called what?
- AExposure
- BPerception
- CAttention
- DExperience
18What are the personal selection factors of attention?
- AExperience, perceptual vigilance, perceptual defence, adaptation
- BExposure, awareness, perception, action
- CExperience, awareness, perception, adaptation
- DExposure, perceptual vigilance, adaptation, action
19What are the Gestalt perceptual principles? Multiple may apply.
- AClosure principle
- BPrinciple of similarity
- CFigure-ground principle
- DSemiotic principle
- ESelection principle
20What is schema?
- ASet of beliefs to which the stimulus is assigned
- BThe meaning that we assign sensory stimuli.
- CA relatively permanent change in behaviour caused by experience
- DCasual, unintentional acquisition of knowledge
21Which of these is NOT a component of observation learning?
- AAttention
- BRetention
- CProduction Processes
- DMotivation
- EPerception
22Which is NOT a component of a message in marketing?
- AObject
- BSign
- CInterpretant
- DMeaning
23Casual, unintentional acquisition of knowledge is what type of learning?
- AIncidental
- BPrimed
- CBehavioural
- DClassical
24Which of these is naturally capable of causing a response?
- AUnconditioned stimulus
- BConditioned stimulus
- CConditioned response
- DStimulus generalisation
Information
- Description
- Consumer Behaviour Quiz on Consumer Behaviour Weeks 4 & 5, created by Alexis Wyatt on 30/09/2016.
- Author
- Alexis Wyatt
- Language
- English
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