8405551
Description
Quiz by Chad Collins, updated more than 1 year ago
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Created by Chad Collins
about 7 years ago
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Question 1
Question
When Kate selects a name and obtains a web address for her new catering business, she needs to make sure that the name of the business has which characteristic?
Answer
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Unique and available
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Catchy and copyrighted
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Specific and patented
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Abstract and formal
Question 2
Question
One way a national business chain can make sure that customers will remember its name is to develop what kind of brand name?
Answer
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One that is long and complicated.
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One that is easy to read and pronounce.
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One that is similar to those used by competitors.
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One that is associated with a specific period of time.
Question 3
Question
Can any brand name be selected and used by a business?
Answer
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No, the name must be legally available for use.
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Yes, brand names cannot be owned by a business.
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Yes, a business can use any name it wants to use.
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No, the name must be registered before it can be used.
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