8441232
Description
Quiz by Chad Collins, updated more than 1 year ago
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Created by Chad Collins
about 7 years ago
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Question 1
Question
Certain product characteristics often require a business to select intermediaries that have which specific components?
Answer
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Demands
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Needs
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Limitations
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Capabilities
Question 2
Question
During the distribution channel selection process, a producer should consider intermediary services and which other factors?
Answer
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Policies
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Theories
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Origins
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Scales
Question 3
Question
The Barker Company is determining which channel of distribution to use by considering the number of potential customers in various geographic regions. The company is focusing on which components?
Answer
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Market factors
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Branding issues
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Product benefits
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Capabilities of emloyees
Question 4
Question
Which are product factors that a business considers when selecting a channel of distribution?
Answer
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Unit value, order size, and complexity
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Complexity, perishability, and unit value
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Perishability, location, and order size
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Location, unit value, and order size
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