Text message advertising is the most likely to be successful when the ads go through which action?

Delivered to the cell phone numbers of people interested in the product

Randomly sent to a mass audience of cell phone subscribers

Quiz

ENT I 5.04 Quiz

Chad Collins 5 questions

Take the quiz

1Text message advertising is the most likely to be successful when the ads go through which action?
1. ASent anonymously
2. BDelivered to the cell phone numbers of people interested in the product
3. CRandomly sent to a mass audience of cell phone subscribers
4. DMade lengthy in nature
2Repeated exposure to the largest, most diverse population of people is a benefit of which advertising?
1. AOut-of-home
2. BNewspaper
3. CDirectory
4. DRadio
3Radio commercials are a form of advertising that is transmitted through which medium?
1. APrint
2. BBroadcast
3. CWeb-based
4. DOut-of-home
4Newspapers and magazines are categorized as which medium?
1. ATime
2. BBroadcast
3. CPublications
4. DDirect
5Which broadcast media is growing at the fastest rate in terms of its use as an advertising medium?
1. ADirect mail
2. BTransit
3. CNewspaper
4. DTelevision